Less and More: The Design Ethos of Dieter Rams
by Dieter Rams, Klaus Klemp, Keiko Ueki-Polet
This is Dieter Rams’s 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in modern design remains unbroken.
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Less and More stands as a definitive examination of Dieter Rams' design philosophy and its enduring influence on product design. This comprehensive volume demonstrates how Rams' principles of reduction and functionality created a design language that shapes our understanding of good design in the digital age.
What makes this book particularly valuable is its detailed analysis of Rams' work through the lens of his ten principles for good design. Through careful documentation of his products for Braun and Vitsœ, the authors show how these principles emerged from practical application rather than abstract theory. This becomes especially relevant when designing digital products that must balance functionality with simplicity.
The book's examination of Rams' design evolution provides crucial insights into the development of functionalist design thinking. Through detailed photography and technical drawings, we see how each product represents a careful reduction to essential elements. This systematic approach to simplification becomes particularly valuable when designing interfaces that must communicate clearly across different contexts.
Most compelling is the book's exploration of how environmental responsibility shaped Rams' approach to longevity in design. His emphasis on durable, timeless design that reduces waste becomes increasingly relevant as we confront questions of digital sustainability and ethical technology development.
Particularly valuable is the book's documentation of Rams' lesser-known works and prototypes. By showing the iterative process behind iconic designs, the book reveals how rigorous methodology leads to enduring solutions. These insights become crucial when developing design systems that must maintain relevance over time.
The book's comprehensive presentation of Rams' philosophy provides essential understanding of how ethical principles manifest in design decisions. These fundamentals remain vital for creating lasting, meaningful design in any medium.
Key Principles:
- Good design is as little design as possible
- Longevity requires environmental responsibility
- Function determines form
- Innovation serves purpose
For designers working across physical and digital products, this book provides essential understanding of how reduction and functionality create enduring solutions. Its principles remain crucial for creating responsible, effective design in an increasingly complex world.