Logo Design Love

by David Airey

David Airey's guide to logo design covers client process, research, concepts, presentation, and durable marks.

New Riders · 2014 · 240 pages · ISBN 9780321985200

Topics: Brand Identity, Professional Practice

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Why it matters

Logo Design Love belongs in Design Books because it grounds logo work in research, client communication, concept development, and the discipline of durable marks. It helps readers connect Brand Identity, Professional Practice to the choices they make in real design work.

Best for

Best for identity designers, founders, and brand teams; freelancers, studio designers, and design leads. The book is useful when you want reference material that improves judgment without changing the visual shape of your work.

What you'll learn

You will come away with stronger identity concepts, clearer marks, and better visual systems; better client process, critique, and studio judgment. The value is not just inspiration; it is a stronger vocabulary for critique, selection, and follow-through.

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