This Is Service Design Doing

by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider

A practical service design handbook covering research, facilitation, prototyping, journeys, and implementation.

Topics: Service Design, Professional Practice

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This Is Service Design Doing book cover

Why it matters

This Is Service Design Doing belongs in Design Books because it adds hands-on service design methods for working across people, channels, workshops, and delivery constraints. It expands the list without duplicating the books already covering the same ground.

Best for

Best for service designers, product teams, and facilitators; freelancers, studio designers, and design leads. The book is useful when you want reference material that improves judgment and gives teams more precise working language.

What you'll learn

You will come away with clearer journeys, touchpoints, and cross-channel systems; stronger client process, facilitation, and judgment. The value is practical: better critique, better choices, and better follow-through.